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Foldout vs Appfigures

A capability-by-capability read for solopreneurs, freelancers, content creators and marketers. Every Appfigures fact links to its source.

The short answer

Appfigures is a subscription platform for mobile app data, ASO and app intelligence, billed every month. Foldout is a one-person business OS: pay once, and run the AI on your own plan.

See pricing
Capability by capability

Foldout vs Appfigures: capability by capability

Foldout covers all 21 capabilities compared. Appfigures states 4 of them on its public pages.

Foldout and Appfigures, capability by capability. Appfigures facts cite their public source.
CapabilityFoldoutAppfigures
StartGetting the whole business into one system.
One database behind every domain
Contacts, companies, tasks and notes
A knowledge graph you can search
French company registry search
SellKnowing who will buy, and why.
Buying signals and buying stage
Enrichment and scoring, grounded in research
A meeting brief before each call
CreateMaking the content, then getting it out.
Drafts in your own voice
Carousels, newsletters and landing pages
Scripts and a content calendar
X, TikTok, Instagram, Reddit and YouTube in one read
Competitor ads from the Meta Ad Library
AI video, voiceover and avatars
RunLetting the busywork run itself, on your approval.
Playbooks run with approval gates
Scheduled runs, around the clock
Content traced to pipeline, then revenue
Any App Store app tracked daily
PlatformWhether the tool fits how you already work.
A native macOS app
Your own AI plan, no second bill
An MCP server and client
A perpetual licence, updates included
Terms, side by side

The commercial facts, row by row.

Foldout and Appfigures compared, one topic per row. Appfigures facts cite their public source.
TopicFoldoutAppfigures
Pricing modelPay once. A perpetual licence.Appfigures sells subscriptions on a Monthly billing or Annual billing toggle (Save ~20%): a free Starter plan, then Connect, Monitor, Optimize, Boost and Amplify, plus a separate Market Intelligence line of Scout, Pathfinder, Scale and Explore.Source: Appfigures pricing page
PriceFounder Edition 4,539 USD, all 14 modules. Core Edition 1,150 USD at general release.On Monthly billing Appfigures prints Connect at $9.99/mo, Monitor at $44.99/mo, Optimize at $149.99/mo, Boost at $599.99/mo and Amplify at $1,399.99/mo; on Annual billing it prints Connect at $7.99/mo, Monitor at $35.99/mo, Optimize at $119.99/mo, Boost at $449.99/mo and Amplify at $999.99/mo. Its Market Intelligence plans print Scout at $599.99/mo, Pathfinder at $1,249.99/mo and Scale at $2,499.99/mo on Monthly billing, Scout at $499.99/mo, Pathfinder at $999.99/mo and Scale at $1,999.99/mo on Annual billing, and Explore as Let's chat.Source: Appfigures pricing page
UpdatesLifetime updates, included in the licence.Appfigures' API documentation describes what changed in version 2: access to public data, a redesigned /reviews route, new /ratings, /featured and /ranks/snapshots routes, support for more than 10 ad networks in /reports/ads, and OAuth support.Source: Appfigures docs
ExpansionModules, one by one, from 290 to 2,350 USD at general release.Appfigures states all plans are monthly and you're never locked into any long-term commitment: upgrades happen immediately and downgrades take place at the end of the billing cycle.Source: Appfigures pricing page
AIRuns on the AI plan you already pay for. No second AI bill.Appfigures' knowledge base states the Appfigures API, CLI and MCP server give programmatic access to Appfigures data — to automate reports, build custom workflows, explore the market or bring the data into the tools you already use — at no additional data cost for apps connected to your account, with Public Data API credits that never expire.Source: Appfigures help centre
DataOne database behind every domain: prospects, content, deals and revenue.Appfigures states it centralizes all of the data that's relevant to your apps in one convenient place and automatically imports your reports, baking them into detailed charts and tables.Source: Appfigures about page
ControlPlaybooks run with approval gates. You approve, it runs.Appfigures lists saved searches that automate discovery, email alerts when searches update, and performance alerts that send your latest downloads and revenue to Slack.Source: Appfigures pricing page
Built forOne person: solopreneurs, freelancers, content creators and marketers.Appfigures states it is built for every role — App Developers, Game Developers, Market Analysts, Enterprise, SDK Makers, Journalists, Growth Marketers, Indie Developers and Academic Researchers.Source: Appfigures product page
PlatformA native app for macOS 26 and later.Not stated on its public pages.Source: Appfigures product page
The other side

What is Appfigures?

Appfigures is an app intelligence, ASO and analytics platform: it states you can track rankings, optimize your app listing and monitor competitors in one place, and that it is trusted by 300K+ companies all over the world.

Source: Appfigures product page

How does Appfigures work?

  1. 01

    The trial is completely free, requires no credit card and unlocks all the features available in the Optimize plan; if it expires you are moved to the free plan automatically.

    Source: Appfigures pricing page
  2. 02

    Appfigures states it connects all your app data in one place, so it is clean, accurate, and ready to act on.

    Source: Appfigures product page
  3. 03

    Appfigures states it emails your reports to you, bringing the app store to your inbox, and scans all App Stores around the world, tracking your apps' ranks and reviews.

    Source: Appfigures about page
  4. 04

    You can activate the apps you want to track and deactivate ones you don't; Appfigures charges only for active ones and pro-rates any changes that take place mid billing cycle.

    Source: Appfigures pricing page
Why Foldout

What Foldout does differently from Appfigures

Foldout is built around one job: the whole business of one person, in one window. Here is where that shows.

  • One database

    Prospects, content, deals and revenue sit in one database, not five apps held together by exports.

    See how it works

  • You approve, it runs

    Playbooks run the same steps every week and stop for your approval before anything ships.

    See how it works

  • AI on your own plan

    Foldout runs on the AI subscription you already pay for. No second AI bill, ever.

    See how it works

  • Pay once

    A perpetual licence with lifetime updates. No seat, no monthly line item.

    See how it works
Your call

Who should pick which.

Pick Foldout if
  • You run the whole business yourself.
  • You would rather pay once and own the licence.
  • You already pay for an AI plan.
  • You work on a Mac with macOS 26 or later.
Where Appfigures is the better pick
  • You want your apps' downloads, revenue, subscriptions and ad spend consolidated into one reporting dashboard.
  • You want hourly category ranks and keyword rank tracking for your apps and your competitors'.
  • You want to see which keywords your competitors are paying for in Apple Ads.
Source: Appfigures pricing page
FAQ

Questions, answered.

01What happens after I pay once?

The licence is yours for good, with every update, for life.

02Do I need to pay for AI?

No. Foldout runs on the AI plan you already pay for. We never bill you for AI.

03Does it run on Windows or in a browser?

No. Foldout is a native app for macOS 26 and later.

Appfigures is a trademark of its owner. Foldout is not affiliated with or endorsed by Appfigures. Appfigures facts come from Appfigures’s own public pages, cited above.

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Go deeper

The Foldout modules behind this page

The Foldout work Appfigures touches, module by module.

From one person. To every job.

Foldout is built for people who run the whole business themselves.

See pricing
Founder Edition · 4,539 USD · 100 seats